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Growth Strategy Print E-mail
Tuesday, 02 November 2004
 

Above Rubies requires "marketing" in order to grow. The aim of a marketing campaign is to find ways to get ABOVE RUBIES into every home in Australia.

To see how we intend to accomplish this, please see the Field Representatives page.

Just walk into any newsagents and the shelves are jam packed with glossy magazines mainly for women. Women like to read magazines - especially ones they can relate to. ABOVE RUBIES magazines are appealing to mothers, and are usually accepted with gratitude. Our heart's desire is to see many more mothers throughout Australia reading ABOVE RUBIES.

Currently being established:

Establishing Field Representatives in every town and suburb in Australia.

Delwyn hosting a weekly "Mothering Moments" slot on Radio Rhema (nationwide) with a plug for ABOVE RUBIES.

Press releases to publications throughout Australia.

Upgrade of web site.

Having stalls at various home-school / Christian conferences etc...


To be addressed in the near future:

Interviews - Christian media.

Producing flyers for current readers to deliver (looking at getting sponsorship to help pay for the printing).

Contacting library suppliers (to get ABOVE RUBIES magazines and Nancy manuals into EVERY library in Australia).

Posting regular updates on web site (make the web site an exciting and 'happening' place for people to visit).

Contacting churches with free magazines and covering letter.

 
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